Harley-Davidson suffered through some awful years because of terrible product quality – years that would have destroyed most companies. Yet they survived and came back stronger than ever.

Harley had an advantage most companies don’t: an extraordinary emotional connection with their marketplace.


How can you make your brand’s persona impossible to resist? Learn more.


What are the scientifically sound ways to make an impact on your audience? Learn How to Craft an Irresistible Persona.

 

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