Joe has a gift. He can turn mere words into money – lots of money. And I was there to learn from the best. So I was pumping him for nuggets of wisdom.
Subaru and Toyota are going two different directions with their advertising. Subaru is creating powerful emotional connections. Toyota is offending people. In this analysis of the Subaru “I’m Sorry” ad, we see an awesome example of something most companies find very hard to do: sell the benefits of the product instead of the product. Toyota’s ads […]