Before we discuss the loyalty formula, answer this question: Is your business a gerbil wheel or a flywheel?

A flywheel demands a lot of energy to get up to speed. But once it gets going, all it needs to keep it going is an occasional light shove in the right direction.

A gerbil wheel demands a lot of energy too. It never develops any momentum on its own though. It spins only when the gerbil is running.

And if you’re the business owner, then guess what?

You are the gerbil.

Isn’t it time to graduate from gerbil-hood?

Every startup begins life as a gerbil wheel business. You want to become a flywheel business as soon as possible.

A flywheel company has loyal customers, customers who buy from you over and over again.

(Read the rest on  on Startup Grind.)

What are the scientifically sound ways to make an impact on your audience? Learn How to Craft an Irresistible Persona.