Can a Brand Have a Personality? A person has a personality and intelligence. A brand has a persona. And no intelligence of any kind. Personality is three-dimensional. Personalities are rich, complex, contradictory, unpredictable and confusing. Personalities are entirely too uncontrollable and unreliable to be a brand. Anyone who says otherwise is deeply confused. A persona – on the other hand – is two-dimensional, not complex and […]