Harley-Davidson suffered through some awful years because of terrible product quality – years that would have destroyed most companies. Yet they survived and came back stronger than ever. Harley had an advantage most companies don’t: an extraordinary emotional connection with their marketplace.

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How can you make your brand’s persona impossible to resist? Learn more.

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What are the scientifically sound ways to make an impact on your audience? Learn How to Craft an Irresistible Persona.