Eric the Car Guy is one of the most successful YouTubers. And he does something in his January that I felt like I had to share with you. He uses one of the most powerful loyalty reflex triggers: The Persona. You can use it too. Here’s how.
If you’ve ever wondered how to get more sales from existing clients, maybe ask yourself this question: What is my most valuable asset? Noah Fleming wrote an article titled “Don’t Tell Me Your People Are Your Most Valuable Asset.” He’s one of very few people who is laser-focused on the issue of customer loyalty. And he asks a […]
“Customer Retention” is just a business-specific term that means loyalty. But can you command customer loyalty? In this short video, Jack Heald explains how to reverse the Customer Retention problem. Do not try to manipulate the relationship with your customers. Instead, learn to command customer loyalty by a different approach – trigger their loyalty reflexes. When you do that, your customers […]
his brief video introduces us to the scientific and cultural principles that are the foundation of Cult Your Brand.