So, you wanna learn how to make your brand both irresistible to customers and impervious to competitors? Casablanca is a great place to start.
branding
The “Jack-in-the-Box Experiment” Shows Why Your Business Needs a Personality
Jack in the Box learned the hard way: your personality IS your brand. The company offers the perfect “Before” & “After” case study into why every business needs a personality.