Exactly what it should.
First we will calculate what you should be spending on marketing in the first place. (Spoiler, it’s usually around 6% of revenue, but that’s just a rough rule of thumb.)
Then we’ll agree on a fee that’s fair to both of us.
Ad Agencies: make a percentage of every dollar you spend.
Ad Agencies: earn more when you spend more.
Ad Agencies: bill by the hour.
Their Incentives: Increase your media spend and ramp up busywork.
That’s not right, now is it? The basic physics of that relationship are tipped the wrong way.
When I assemble a team of Wizard of Ads™ Partners for you, we will charge a one-time, upfront engagement fee followed by a flat-rate monthly fee. We don’t charge by the hour.
Annually we adjust our flat-rate monthly fee. We only get a raise only if your business does better than it did last year. In fact, if your business shrinks this year (for any reason whatsoever … like, I dunno, a global pandemic) then we take a pay cut alongside you. We’re in your corner all the way. We’re all in.
Wizard of Ads™ Partners’ Incentive: Increasing your revenue.
It’s that simple.
If we get a 58% raise, it’s because we grew your top line by 58%. That becomes our new monthly salary. If we follow that with 62% growth the following year, our new salary is raised by 62%.
That’s why we partner only with business owners we believe in.
Advertising will only accelerate what was going to happen anyway. If you know how to run your business, we know how to advertise it.
Almost immediately our effectiveness was improved. We were already hitting a few of the Loyalty Triggers. But now we know why they work and how to use them better.
I’d gladly pay double for it. This information is life changing.
What is the Wednesday Wake Up?
It’s 89 seconds each Wednesday morning of me spit-balling truths straight to video.
89 seconds – you can fit that in, right?
I send it each Wednesday morning at 7:00 AM Pacific | 10:00 AM Eastern.
It gets deleted 2 hours later.
If you miss it, you missed it.
It’s gone forever.
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