Persona Quick Reference Guide The free Persona Quick Reference Guide will help you create the four personality elements that go into creating a believable, relatable persona. When you get the guide, you'll also be subscribed to our mailing list. We'll only send you the good stuff and will never share your data. Success! First Name Email Get the Guide The Quick Reference Guide to Loyalty TriggersGet the guide to all 5 loyalty triggers. Learn what they are, how to create them, and where and when to use them. Plus, get the weekly Loyalty Trigger Update. Unsubscribe at any time. The Guide is free. Get the Guide Check your email for a link to the Quick Reference Guide.