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Who is Jack Heald?

I grew up in Bartlesville, OK.

It was an awesome place to be a kid.

I wanted to be a rock & roll star, so I went to Baylor University.  (No, that didn’t make any sense.) I graduated with a degree in Music Composition. Yes, I actually learned how to write a string quartet.

Corporate recruiters were not impressed, so I got busy learning more “commercially marketable” skills.

Thus began an eclectic career that included stints as a telephone technician, house painter, computer salesman, chauffeur, musician, software developer, project manager, futures trader, systems analyst, webmaster, business process consultant, school teacher, rock-n-roll keyboardist, published author and stage actor.

I was the 11th employee at Dell Computer…

…but I left too soon to get rich.

I taught myself to program, started and built a software company and eventually sold it to a competitor. 

Later, I ran software implementations for some of the biggest retailers in the US and Europe. My road-warrior lifestyle cost me my health, so I quit that business and taught myself to day trade stocks and commodities. When I discovered that new traders needed a lot of help, I wrote and published the definitive guide for beginning traders.

When the stock market crashed in 2008…

…it scared me. (And cost me a ton of money.) The flash crash of 2010 convinced me that there had to be better way to make a living. So I turned my back on day trading and returned to my first love: writing.

Writing led to copywriting. That led to studying the great copywriters. And that dovetailed nicely with another obsession: decision making and persuasion. And that all led to the development of Cult Your Brand.

You’d like me if you knew me…

Yeah, I’m a tall, bald, white guy. That’s obvious. Six feet, four inches to be exact.

What isn’t obvious? I am a damn good piano player, and I play by ear. Blues, rock, pop, country, jazz – almost anything you want. If I hear it once, I can probably play it for you.

What scares me most? I am terrified of getting old, getting sick and being broke. I’d rather die than be a burden on my kids. I woke up sometimes in the middle of the night with that fear gripping my throat. It drives me.

What do I cherish most? That’s easy my wife and children come first: DeLawn, Chris, Bryanne, Audrey, Tyler, Ellyn. I’d take a bullet for any one of them.

…and we could enjoy a drink together

I survived a nasty divorce and lived to tell about it.

I’m a promiscuous reader and passionate learner.

I enjoy the writings of C.S. Lewis, P.G. Wodehouse, Winston Churchill, Terry Pratchett and Neil Gaiman. (Yes, they’re all British. I hope they’ll forgive me for being an American.)

I love loud motorcycles, Black Adder, single-malt scotch, (Lagavulin 16 if you don’t mind), expensive cigars, hot jazz, gritty blues, classic rock, (Led Zeppelin, Fleetwood Mac, Chicago and Steely Dan), and – most of all – Beauty.

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