Good Fit Clients

Look, I know I’m not right for everyone. And truthfully, not every business model is a good fit for these techniques. Other businesses aren’t in a phase of their growth where I can be maximally impactful.

If I don’t think I can rock the socks off your feet right through your boots, I’ll be the first one to say it. Neither of us would be happy forcing an awkward fit.

Are you a good-fit client?

Many successful businesses reach The Point where growth stops and sales flatline. What worked in the past has stopped working.

You’re stuck on a sales treadmill, so you work harder and harder. You put in new systems, refine processes, add products and services, try new advertising media, hire new salespeople…

Then – at the end the year – you’re right back where you started. You ask yourself, “Where did the magic go – that magic that made me successful?”

If you’re like most entrepreneurs, you wonder:

• Am I targeting the right customers?
• Am I using the right media?
• How much should I be spending on marketing?
• Should I be doing social media?
• Should I lower my prices?
• Do I need a new Unique Selling Proposition?

These questions are all symptoms of a flatlined business.

I shock life back into great companies who got boring.

I create marketing strategies with one “transformation” in mind: changing people who currently don’t even know you exist into people who know, like and trust you.

• If they don’t know you, they can’t like you.
• If they don’t like you, they can’t trust you.
• If they don’t trust you, you lose.
• When they trust you (and you’ve earned it), they’ll evangelize the gospel of your business. For free! (some small-imaginationed people call that “word of mouth”)

So, if you…

1. Run your own company
2. Have big unrealized dreams for your business
3. Have systems in place to handle massive growth
4. Know your marketing must get a lot better
5. Believe in long-term customer bonding AND NOT drug-fueled shouts of SALE! SALE! SALE!

…then we should talk.

Every marketing campaign I design has one goal: to make your company the one people think of at the Moment of Truth without waiting until the Moment of Truth to get started. (*cough* SEO *cough*)

When is this “Moment of Truth”?

It is that crystalline moment when someone realizes they want what you sell.

Picture it. They go to their browser. They type something. What is it they type?

That is the moment you either win or you lose.

• A customer searches your category of goods or service, you just lost.
• A customer searches your category of goods or service AND you’re in the Top 3 results (Nice!) They open your website along with the other two of the Top 3 results and start comparison shopping. Odds are 2:1 you’re about to lose.

A successful marketing campaign isn’t about getting to the top of search results.
It’s about living in their mind.

• When a customer searches for your company’s name, you just won BIG.
• When a customer searches your category of goods or service, then recognizes your name as someone they know, like, and trust – You just won again.
• When a customer asks their friend, boss, mom, neighbor…

At the end of the day, we’re just people working with people to help other people.