Frequently Asked Questions

Loyalty matters.

Consumers have more choice and more opportunity than at any time in history.

A 2016 survey found that only 18% of US millennials cared about brands. That means 82% of your current or potential customers have no brand commitment at all.

We live in a time of less commitment than ever.

25 years ago, finding new customers was harder, but keeping them was easier. The internet inverted that formula.

Now you can buy anything from anyone, anywhere in the world. Customers are much easier to find, and a whole lot harder to keep.

Loyalty matters. Yet today, the common theme is lack of loyalty.

We believe customers fanatically devoted to your brand – no matter what – are the best kind of customers. That’s the type of customer you can build an empire with.

The only type of relationship comparable to that kind of devotion is a cult. That’s why we use the word “Cult.”

No, at least not in the sense that most people think of religion.

However, we are intentional about transforming your customers into fanatics for your brand.

We think religious devotion to our clients’ brands is best for all of us.

The Wizard of Ads™ Partners were carefully recruited over a period of 21 years by Roy H. Williams, the founder of the group, and the man known worldwide as the original Wizard of Ads.

When you work with a Wizard of Ads partner, they assemble a team of specialists – usually other partners – to serve your account. Each partner is carefully chosen for their skills in overcoming precisely the challenges you face.

We believe Incentives Matter. Ad agency incentives are not aligned with their clients.

• Ad Agencies make a percentage of every dollar you spend
• Ad Agencies earn more when you spend more
• Ad Agencies bill by the hour

Their incentives? The more money you spend and the less efficiently they work, the more they earn.

In contrast, as a Wizard of Ads partner, our best interests are tied to your best interests. Our incentives are linked only to your growth.

Wizard of Ads™ Partners charge a one-time, upfront engagement fee followed by a flat-rate monthly fee. We don’t charge by the hour. We get a raise only if your business does better than it did last year. In fact, if your business shrinks this year (for any reason whatsoever) then we take a pay cut. We’re in your corner all the way. We’re all in.

Our Incentives: We care only about increasing your revenue. If we get a 58% raise, it’s because we grew your top line by 58%. That becomes our new monthly salary. If we follow that with 62% growth the following year, our new salary is raised by 62%.

Advertising will only accelerate what was going to happen anyway. If you know how to run your business, we know how to advertise it. That’s why we partner only with business owners we believe in.

When we cult your brand, your customers develop a fanatical and unshakeable loyalty to your brand. They won’t even consider the possibility of doing business with any of your competitors.

It’s easier to do than to explain. But I’ll explain anyway.

People come into the world equipped with a lot of subconscious reflexes. For example, a physical reflex most people know about is connected to the patellar tendon, (that’s the tendon just below your knee.)

Here’s how it works: When someone whacks your patellar tendon, your body reacts spontaneously: your lower leg kicks out. It’s called the “knee-jerk reaction.” Whenever that reflex gets triggered, then that reaction will always happen. You can’t stop it. You can’t control it. It’s just how the body is built.

We also have subconscious emotional reflexes. In fact, there are five distinct reflexes that trigger the same emotional response: Loyalty. When we cult your brand, we intentionally trigger all 5 Loyalty reflexes.

Very few companies use all five. In fact, most companies don’t even know they exist. Apple is one of the few companies in the world that ever managed to trigger all 5 reflexes at the same time. It’s no accident that Apple customers are among the most loyal customers in the world.

Want to know more about the Loyalty Reflex Triggers? Here’s a much deeper dive into the LRT’s.