It’s easier to do than to explain. But I’ll explain anyway. People come into the world equipped with a lot of subconscious reflexes. For example, a physical reflex most people know about is connected to the patellar tendon, (that’s the tendon just below your knee.) Here’s how it works: When someone whacks your patellar tendon, […]
When we cult your brand, your customers develop a fanatical and unshakeable loyalty to your brand. They won’t even consider the possibility of doing business with any of your competitors.
We believe Incentives Matter. Ad agency incentives are not aligned with their clients. Their incentives? The more money you spend and the less efficiently they work, the more they earn. In contrast, as a Wizard of Ads partner, our best interests are tied to your best interests. Our incentives are linked only to your growth. […]
The Wizard of Ads™ Partners were carefully recruited over a period of 21 years by Roy H. Williams, the founder of the group, and the man known worldwide as the original Wizard of Ads. When you work with a Wizard of Ads partner, they assemble a team of specialists – usually other partners – to […]
No, at least not in the sense that most people think of religion. However, we are intentional about transforming your customers into fanatics for your brand. We think religious devotion to our clients’ brands is best for all of us.
Loyalty matters. Consumers have more choice and more opportunity than at any time in history. A 2016 survey found that only 18% of US millennials cared about brands. That means 82% of your current or potential customers have no brand commitment at all. We live in a time of less commitment than ever. 25 years […]