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“Customer Retention” is just a business-specific term that means loyalty. But can you command customer loyalty? In this short video, Jack Heald explains how to reverse the Customer Retention problem.

Do not try to manipulate the relationship with your customers. Instead, learn to command customer loyalty by a different approach – trigger their loyalty reflexes. When you do that, your customers will hold themselves accountable for being loyal to you.

That creates a much more powerful and persistent form of loyalty.

(2 minutes)

What are the scientifically sound ways to make an impact on your audience? Learn How to Craft an Irresistible Persona.


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