Cult Your Brand is like a cheat code for the human brain.
I learned what makes customers loyal, excited, and eager to part with their money. And I realized that loyalty can be created and cultivated.
Jack showed us examples – cults, religions, musicians, colas, tech, cars, coffee, detergent – all successful companies use these same principles. And he explains what they are in simple terms.
Almost immediately our effectiveness was improved. We were already hitting a few of the Loyalty Sparks. But now we know why they work and how to use them better.
I’d gladly pay double for it. This information is life changing.