Dominate Your Market through Oversimplification

Dominate Your Market through Oversimplification

How can you carve out a permanent niche for yourself in the minds and hearts of your customers and prospects? You can dominate your market through the power of oversimplification. Give oversimplification a prominent place in your toolbox. A good place to start...
How Do You Create Brand Loyalty? Step 1 is…

How Do You Create Brand Loyalty? Step 1 is…

How do you make sure your message gets out into the world? Well, it starts by being memorable. {intro} Do you guys remember when Donald Trump was running for president and he said “We’re gonna build a wall.” Now why did he do that? Was he really...
What Makes Customers Loyal to a Brand?

What Makes Customers Loyal to a Brand?

What Makes Customers Loyal to a Brand? How do you keep customers loyal? This question has haunted me since 1990. I noticed that loyalty is an emotional response, not a decision. Let me illustrate. Try a thought experiment with me. Imagine a group of 3- &...
(Personal) How It Started for Me

(Personal) How It Started for Me

My fascination with the nature of loyalty started many years ago. This is the story. Get the Best Stuff First I want the best inside info you have - before anyone else gets it. First Name* First Your Best Email* This iframe contains the logic required to handle Ajax...