Can a Brand Have “Emotional Intelligence”? by Jack Heald | Branding, Emotion (I answered this question on Quora originally. You can see the original text here.) What are the scientifically sound ways to make an impact on your audience? Learn How to Craft an Irresistible Persona. The Quick Reference Guide to Loyalty TriggersGet the guide to all 5 loyalty triggers. Learn what they are, how to create them, and where and when to use them. Plus, get the weekly Loyalty Trigger Update. Unsubscribe at any time. The Guide is free. Get the Guide Check your email for a link to the Quick Reference Guide.