Harley-Davidson suffered through some awful years because of terrible product quality – years that would have destroyed most companies. Yet they survived and came back stronger than ever. Harley had an advantage most companies don’t: an extraordinary emotional connection with their marketplace.
Blog
Advertisement Analysis – Subaru’s “I’m Sorry”
Subaru and Toyota are going two different directions with their advertising. Subaru is creating powerful emotional connections. Toyota is offending people. In this analysis of the Subaru “I’m Sorry” ad, we see an awesome example of something most companies find very hard to do: sell the benefits of the product instead of the product. Toyota’s ads […]
Advertisement Analysis – VW’s “America”
Volkswagen’s management made a terrible decision to cheat on government tests. People were angry about it, with good reason. A single ad won’t redeem their image, but this one goes a long way in the right direction.
How the Troxler Effect Ruins Your Marketing Efforts
Can too much advertising actually ruin your marketing? Neuroscience has the surprising answer. Too Much Advertising is Like Staring at a Red Dot How much do you depend on repetition in your advertising? For decades, marketing experts have told us that we need to make as many impressions as possible as frequently as we can afford. […]
Cult Your Brand Bibliography
The Abolition of Man – C.S. Lewis Lewis explores the essential place meaning has in the life of every man, and describes the emptiness of man bereft of meaning. This is essentially the state of the people we are communicating with in our markets today. The Art of Plain Talk – Rudolf Flesch In this […]
How Can You Hack Loyalty?
his brief video introduces us to the scientific and cultural principles that are the foundation of Cult Your Brand.