You can try to persuade people the same old way everyone does it. Or you can leverage the power of the most basic human emotion. You can not only get your message out, you can create fanatically loyal fans as well.
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Ad Analysis – Jack Daniels Whiskey “Our Town”
If persuasion is an art, then Jack Daniels’ “Our Town” ad is a masterpiece. I don’t even like their sour mash whiskey, but this ad is so good it makes me WANT to like it. Here’s why it works so well.
Can a Brand Have “Emotional Intelligence”?
Can a Brand Have a Personality? A person has a personality and intelligence. A brand has a persona. And no intelligence of any kind. Personality is three-dimensional. Personalities are rich, complex, contradictory, unpredictable and confusing. Personalities are entirely too uncontrollable and unreliable to be a brand. Anyone who says otherwise is deeply confused. A persona – on the other hand – is two-dimensional, not complex and […]
1 Powerful Way to Command Customer Loyalty
“Customer Retention” is just a business-specific term that means loyalty. But can you command customer loyalty? In this short video, Jack Heald explains how to reverse the Customer Retention problem. Do not try to manipulate the relationship with your customers. Instead, learn to command customer loyalty by a different approach – trigger their loyalty reflexes. When you do that, your customers […]
5 Ways to Differentiate Yourself
A Quora reader asked me to answer this question: What’s the difference between branded & unbranded fuel? The answer may surprise you.
Why Is Video So Powerful? Neuromarketing
Jack Heald and Jordan Trask discuss neuromarketing: the science behind why video is such a powerful marketing tool.