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The Nocebo Effect is Stronger If It Costs More

The Nocebo Effect is Stronger If It Costs More

When Donald Trump said “We’re gonna build a wall,” he placed a concrete image in our minds: a wall. And that mental image had an effect, even if we wish it didn’t.
Proof that the human mind is a surprising tool. And here’s yet more evidence…

The 1st Loyalty Trigger

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Quick Guide to Loyalty Triggers

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