If you want their love, make them feel good.Blog
When Donald Trump said “We’re gonna build a wall,” he placed a concrete image in our minds: a wall. And that mental image had an effect, even if we wish it didn’t.
Proof that the human mind is a surprising tool. And here’s yet more evidence…
How do you create brand loyalty? Before anything else, you must be memorable. And there is one absolutely vital thing you must do to become memorable.
Joe has a gift. He can turn mere words into money – lots of money. And I was there to learn from the best. So I was pumping him for nuggets of wisdom.
The emotional connections that draw a customer to your business will also keep him there. But you must have a plan to make it happen.
How do you keep customers loyal? This question has haunted me since 1990.
I noticed that loyalty is an emotional response, not a decision. Let me illustrate.
If you want to double profits from your existing customers, then one of the best places to start is to keep just a few more existing customers. A recent Bain & Co study showed that if you increase customer retention rates just 5%, you can nearly double your...