If you want their love, make them feel good.

Blog
Eric the Car Guy: The Power of Honest Flaws

Eric the Car Guy: The Power of Honest Flaws

Eric the Car Guy is one of the most successful YouTubers. And he does something in his January that I felt like I had to share with you. He uses one of the most powerful loyalty reflex triggers: The Persona. You can use it too. Here’s how.

No One Ever Makes a Rational Decision

No One Ever Makes a Rational Decision

How do you more effectively convince people? Effective influencers understand human behavior. They use the psychology of persuasion to make decisions. Persuasive arguments that motivate minds are emotional, not reasonable. Here’s more evidence.

Quuu.co Gets a Personality

Quuu.co Gets a Personality

(Transcript)I read an email from Daniel Kempe this morning. The subject line was: “An honest and open statement about Quuu.” What he said in that email changed my mind about his business in the best possible way. And if you emulate him, it can help your business in...

Over-Simplify: A Branding Strategy for Savvy Marketers

Over-Simplify: A Branding Strategy for Savvy Marketers

Strategic over-simplification is a way to differentiate your brand identity and communicate your personality to your target audience. When you are building a brand, it lets you define your own business as well as your competitors’ according to your own rules. It’s one of the most compelling branding tactics available to the savvy marketer.

The 1st Loyalty Trigger

Transform Your Brand

Quick Guide to Loyalty Triggers

Share This