If you want their love, make them feel good.Blog
Emotion? Or Reason? We humans like to believe that we’re reasonable and rational. It’s those OTHER people who are so crazy. Nay nay! We’re all the same. The heart decides. The head rationalizes.
(Transcript)I read an email from Daniel Kempe this morning. The subject line was: “An honest and open statement about Quuu.” What he said in that email changed my mind about his business in the best possible way. And if you emulate him, it can help your business in...
Jack in the Box learned the hard way: your personality IS your brand. The company offers the perfect “Before” & “After” case study into why every business needs a personality.
Strategic over-simplification is a way to differentiate your brand identity and communicate your personality to your target audience. When you are building a brand, it lets you define your own business as well as your competitors’ according to your own rules. It’s one of the most compelling branding tactics available to the savvy marketer.
You gotta bring work, guts, persistence — and customers to create a business from scratch. You’ve already done that, right? So how do you convert that plain ole’ business into an “awesome business”? You gotta keep those customers coming back again and again. Or, to put it another way, you can help those lukewarm customers turn into white-hot fans.
When Donald Trump said “We’re gonna build a wall,” he placed a concrete image in our minds: a wall. And that mental image had an effect, even if we wish it didn’t.
Proof that the human mind is a surprising tool. And here’s yet more evidence…