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No One Ever Makes a Rational Decision

How do you more effectively convince people? Effective influencers understand human behavior. They use the psychology of persuasion to make decisions. Persuasive arguments that motivate minds are emotional, not reasonable. Here’s more evidence.

Quuu.co Gets a Personality

(Transcript)I read an email from Daniel Kempe this morning. The subject line was: “An honest and open statement about Quuu.” What he said in that email changed my mind about his business in the best possible way. And if you emulate him, it can help your business in...

Over-Simplify: A Branding Strategy for Savvy Marketers

Strategic over-simplification is a way to differentiate your brand identity and communicate your personality to your target audience. When you are building a brand, it lets you define your own business as well as your competitors’ according to your own rules. It’s one of the most compelling branding tactics available to the savvy marketer.

The 1st Loyalty Trigger

Transform Your Brand

Quick Guide to Loyalty Triggers

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