If you want their love, make them feel good.
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How to Make Yourself Stand Out with a Compelling Origin Story
Peixoto is a pretty typical coffee bar in many respects. Old building downtown. Exposed brick. Thrift-store furniture. Pierced & tatted baristas. But one thing thing they have makes it unlike any other coffee shop…
Logos vs. Faces • Science Tells Us Which is Best
So you want to create an identity for your business? Science tells us which type of images work best. HINT: It’s not the ones most people use.
Eric the Car Guy: The Power of Honest Flaws
Eric the Car Guy is one of the most successful YouTubers. And he does something in his January that I felt like I had to share with you. He uses one of the most powerful loyalty reflex triggers: The Persona. You can use it too. Here’s how.
19 Free Tools to make your #DigitalMarketing Easier
I have used or still use every one of these tools and can recommend them.Graphics & Photo Editing Creation Canva - There's no reason on earth why you shouldn't be using this. I use the paid version because I get more options I need, like multiple team members and...
Dissatisfied Yet Happy: The Weird Brain Science of Customer Loyalty
Can you really have happy customers who are also dissatisfied customers? New research in human brain chemistry shows us why this is the best case scenario.
How To Turn Enemies into Free Advertising
Question: What is the most valuable asset any brand can possess? If you answered, “loyal enemies,” you go to the head of the class. And if you didn’t know that enemies are your most valuable asset – Well…