If you want their love, make them feel good.
BlogBrand it Like Bogie
So, you wanna learn how to make your brand both irresistible to customers and impervious to competitors? Casablanca is a great place to start.
Dissatisfied Yet Happy: The Weird Brain Science of Customer Loyalty
Can you really have happy customers who are also dissatisfied customers? New research in human brain chemistry shows us why this is the best case scenario.
Haters: Your Best Form of Free Advertising
Getting free advertising is an art, not a science. That’s why you need to cultivate anti-customers. One anti-customer is worth a hundred loyal-and-silent customers. Why? Because anti-customers feel compelled to speak out against you. And when anti-customers speak out, that’s the moment you seize to make the magic happen.
What’s the Best Way to Forge Emotional Bonds with Your Audience?
Peixoto is a pretty typical coffee bar in many respects. Old building downtown. Exposed brick. Thrift-store furniture. Pierced & tatted baristas. But one thing thing they have makes it unlike any other coffee shop…
Logos vs. Faces • Science Tells Us Which is Best
So you want to create an identity for your business? Science tells us which type of images work best. HINT: It’s not the ones most people use.
Eric the Car Guy: The Power of Honest Flaws
Eric the Car Guy is one of the most successful YouTubers. And he does something in his January that I felt like I had to share with you. He uses one of the most powerful loyalty reflex triggers: The Persona. You can use it too. Here’s how.