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If you want their love, make them feel good.

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Brand it Like Bogie

So, you wanna learn how to make your brand both irresistible to customers and impervious to competitors? Casablanca is a great place to start.

Haters: Your Best Form of Free Advertising

Haters: Your Best Form of Free Advertising

Getting free advertising is an art, not a science. That’s why you need to cultivate anti-customers. One anti-customer is worth a hundred loyal-and-silent customers. Why? Because anti-customers feel compelled to speak out against you. And when anti-customers speak out, that’s the moment you seize to make the magic happen.

Eric the Car Guy: The Power of Honest Flaws

Eric the Car Guy: The Power of Honest Flaws

Eric the Car Guy is one of the most successful YouTubers. And he does something in his January that I felt like I had to share with you. He uses one of the most powerful loyalty reflex triggers: The Persona. You can use it too. Here’s how.

The 1st Loyalty Trigger

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