We use a proprietary tool set called Loyalty Reflex Triggers.
The loyalty reflex is a psychological version of physical reflexes, like the knee-jerk reflex.
It’s impossible to control your response when a physical reflex is triggered. In the same way, it’s impossible to control your emotional response when the loyalty reflex is triggered.
Over the last 30 years, we’ve identified 5 reliable ways to trigger the loyalty reflex. When triggered, the loyalty reflex generates strong, predictable emotional reactions in your target market.
We use our toolset to trigger those psychological reflexes in your target market.
These tools help ensure that your message cuts through the noise that is today’s marketplace.
However, the best tool in the world won’t make up for a lousy message.
That’s why our primary focus is to find out what makes you unique. The one tool that has proven to be the best way to discern what makes you unique is focused attention.
Most people are blind to the thing that makes them unique. That’s why we use the only tool that works to reveal that unique quality: focused attention.
If we choose to work with you, we will pay attention. We’ll start the relationship with a lot of questions, a lot of listening, and a lot of silent observation.
You’ll commit to no less than one full day together so we have your undivided attention. We’ll pepper you and your staff with questions. We’ll watch you at work both with customers and behind the scenes.
Then we’ll get busy creating the perfect marketing message that is unique to your business and that uses the right the tools that best communicate your message to your market.
Those tools usually include:
- Mass media such as radio, TV, print, direct mail & outdoor.
- Digital media such as websites, email, video sales letters, webinars, SEO & PPC, podcasts and social media.
- Seminars and trade shows when they make sense.