Loyalty Triggers

Make People Fall for You

The world’s most
persuasive people use
Loyalty Triggers
to create and sustain
fanatical devotion.
You can do it too.

What People are SayingGuide to Loyalty Triggers

What Our Customers Say

I just completed the Cult Your Brand training with Jack Heald. It’s the only program I found that focused on teaching the psychological shortcuts to Brand Loyalty & Customer Retention. I’ve gained great insights.

Jack has given me a whole new way of thinking about business as well as about my personal brand.  Jack’s approach is thoughtful, straight forward, and focused on lessons from history.  

Therein lies the brilliance!

Rick Stoddard

Director of Venture Engagement, Coplex

If you’re like us and lost in a world of marketing insanity with your focus being on building a product and making it happen, then you must use CultYourBrand.

Our success this year is going to be a direct connection with our meeting and hiring his services.

Thank you Jack, can’t say enough how much of a pleasure it is to finally feel like we have a grasp over our marketing. We were in a fog, and now we have clarity.

Mike Mack

Co-Founder & CEO, Fract Inc

Working with Jack Heald has been so refreshing. Cult Your Brand has so much more depth than anything else in the market currently. His attention to detail is amazing. He dives deeper and explains what creates cult-like followings and – even better – how to cultivate a loyal following for my own business.

Cult Your Brand has been one of my favorite programs. In fact, I liked it so much I asked to develop a joint program with him.

Lea Woodford

Founder & CEO, SmartFem Media Group

Working with Jack made the obvious things that we overlook make sense. Before I started I was concerned about the concepts being too far over my head to understand. But Jack’s stories and simple explanations made things make sense. Using a Manifesto in your marketing is the best thing I’ve learned.

Any business owner who wants to stand out from the competition – any business owner that needs more loyal customers – would benefit from Cult Your Brand.

Because of Cult Your Brand, I now get better quality prospects who are eager to do business with me.

Sam Phillips

Owner, Tribe Builder Ninja

Cult Your Brand is like a cheat code for the human brain. It completely changed how we think about our brand.

I learned what makes customers loyal, excited, and eager to part with their money. And I realized that loyalty can be created and cultivated.

Jack showed us examples – cults, religions, musicians, colas, tech, cars, coffee, detergent – all successful companies use these same principles. And he explains what they are in simple terms.

Almost immediately our effectiveness was improved. We were already hitting a few of the Loyalty Triggers. But now we know why they work and how to use them better.

I’d gladly pay double for it. This information is life changing.

Matthew Thornton

Founder, Vinyl Station

How Do You Make People Fall For You?

That wasn’t the question I was trying to answer when I started studying cult psychology. I just wanted to know why my two best friends abandoned me. They joined a cult and disappeared from my life.

Hi. I’m Jack Heald, creator of Cult Your Brand.

In my research, I found 5 different ways cults win trust and loyalty from their people. They used these techniques on my friends.

Around the same time, I was building my own software company. Finding and keeping customers was a matter of survival.

I needed trust and loyalty from my customers, too. I wondered, “would these weird cult techniques also work in business?”

The answer is “Yes!”

I discovered that “cult psychology” and “brand loyalty” both rely on the same “stimulus – response” process. I call that process The Loyalty Triggers.

Gandhi used them to win freedom for his country and unite his people. Martin Luther King used them to move a nation to embrace the civil rights movement.

Steve Jobs used them to bring Apple back from the verge of bankruptcy and become the world’s most valuable brand.

Elon Musk and Donald Trump use them. One to build our future. The other to disrupt politics-as-usual.

Look in any city in America and you will see churches, temples and mosques winning love by using the same oyalty Triggers.

Deploy the Loyalty Triggers in your marketing, messaging and branding, and you create the conditions that make customers love you.

The Loyalty Triggers are what make you and your brand irresistible. It’s not product, price or placement. It’s psychology.

Every week, I publish the Loyalty Trigger Update. In it,  I share new research from neuro-science, psychology and marketing – things that affect that elusive beast called “customer love.”

I use these tools in my own business. You can use them too. Every week, I publish more insights into how Loyalty Triggers work.

I call it The Loyalty Trigger Update.

Subscribe today and get a free copy of the Quick Reference Guide to Loyalty Triggers.

Remember, if you don’t feel it, you can’t love it.

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