Build Brand Loyalty | Spark a Customer Cult
A persona can be born just that fast. But, of course, it wasn’t just that fast. It was always within me; the truth simmering just beneath.
What truth simmers just beneath your skin? What do you believe deeply, but perhaps are afraid to say out-loud for fear of …?
Tapping into and leveraging underlying truths is a sure path to true power. And with great power comes great responsibility.
It can be used for good – and it is, every day.
It can be used for evil – and it is, every day.
It can be used for marketing – and it is.
Every day our hearts hum along to a song that is uniquely ours. Who put it there?
You? Your parents? The Church? Bob Dylan?
Was it me?
I create powerful marketing messages that thrum like music and cultivate the kind of loyalty fans have for their favorite band.
Loyalty is impervious to logic.
The 5 Loyalty Sparks don’t make logical sense because they aren’t logical.
Rather, they fit an existential hole in our psyche – a pattern our brain recognizes subconsciously. They speak to the four critical questions of the human experience.
And there’s no shortage of proof that it works.
Multi-Level Marketing schemes are cults wearing a business costume.
They leverage these same 5 Loyalty Sparks along with a myriad of hollow promises, charlatanisms, and outright lies.
Have you known someone who got sucked into Amway? Herbalife? Younique?
All three, maybe?
Then you know it didn’t matter that the first one didn’t work out.
Or the second.
Or what anyone said.
Knowing that, why would I name my own company
“Cult Your Brand“?
I am careful whom I choose to work with.
You are “my people” when:
- You’re damn good at what you do.
- Your customers gush.
- You empower your employees.
- Your employees stick around.
- You’re charismatic and a little off-kilter.
- Business is a byproduct of your mission.
- You understand that profit isn’t the only bottom line.
- You are profitable.
- Your business has hit a plateau.
- You’re unafraid to be the figurehead of a fanatical tribe.
- You have the authority to say absolutely yes – and the courage to do it.
I’m the Wizard behind the curtain.
I’m Jack Heald, a Wizard of Ads™ Partner.
That means a few important and specific things:
It’s not just me. I am one of 67 Partners led by Roy H. Williams, the Wizard of Ads.
I will assemble the team who will bring to bear the exact right combination of skills to sky your rocket.
Our process is simple:
We identify the true song of your heart; the one that will drive you to greatness or madness. We’re aiming for greatness.
We amplify that song; saturate the colors, crank up the contrast, and let the bass drop. We’re always ethically honest, and we never let the truth get in the way of a good story.
We craft a message that leverages the 5 Loyalty Sparks then broadcast it to the masses, raising the flag of your brand high above the madding crowd.
We negotiate all media spending for maximum impact. We never take a commission of the media spend. This is critically important.
We advise you on all the facets of and routine tasks surrounding marketing. You must ensure your siren song, your pied-piping, is in taut alignment across every customer interaction.
I’m on a mission to use the 5 Loyalty Sparks for good to:
- Unite customers into tribes
- Grow mom & pop businesses into empires
- Transform dreamers into millionaires
So, welcome to my cult: The Cult of Your Brand.
You, the owner who yearns to wield the power of the
5 Loyalty Sparks,
I’d like to meet you.
but first, let’s get serious about some details:
It is my personal mission to teach as many people as I can about the 5 Loyalty Sparks; to arm them with knowledge so they can defend themselves when they see them used for evil.
What is the Wednesday Wake Up?
It’s 89 seconds each Wednesday morning of me spit-balling truths straight to video.
89 seconds – you can fit that in, right?
I send it each Wednesday morning at 7:00 AM Pacific | 10:00 AM Eastern.
Join us. We’re totally not a cult.
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