Build Brand Loyalty | Spark a Customer Cult

There are 7 words that will make someone love you
10 words that will break a strong man’s will
And 5 Loyalty Sparks that will kindle fire in the hearts of your audience

The first two are still unknown to me, but the 5 Loyalty Sparks?

I know those like I know my own name. Like a mother knows her child.

You know them too.

Perhaps not by that name. Nevertheless, you know them as deeply as your grandmother did; as innately as our cave-painting ancestors.

You might even be using one in your marketing already.

But it takes all 5 sparks working together to kindle a fire of loyalty burning deep in your customer’s heart. The kind of loyalty that draws a crowd and makes the cash register ring. The kind of loyalty that starts bar fights.

Imagine having that kind of power at your fingertips.

I do.

Hi, I’m Jack.

I stepped onto the stage.

“And what is your name, sir?”

At that moment, 40 years of having to repeat, spell, and explain my special family name flashed through my head and I thought. “He doesn’t need that…”

“Jack.”

I heard my kids’ brains go splat. Eyes bugged-out, mouths agape, they stared at me from the third row. Who???

I, Jack, sprang into existence in a moment of clarity on a magician’s stage a quarter-century ago.

A persona can be born just that fast. But, of course, it wasn’t just that fast. It was always within me; the truth simmering just beneath.

What truth simmers just beneath your skin? What do you believe deeply, but perhaps are afraid to say out-loud for fear of …?

Tapping into and leveraging underlying truths is a sure path to true power. And with great power comes great responsibility.

It can be used for good – and it is, every day.
It can be used for evil – and it is, every day.
It can be used for marketing – and it is.
Every.
Single.
Day.

Every day our hearts hum along to a song that is uniquely ours. Who put it there?

You? Your parents? The Church? Bob Dylan?

Was it me?

I create powerful marketing messages that thrum like music and cultivate the kind of loyalty fans have for their favorite band.

I can teach you, but
I won’t teach just anyone.

You see, I lost my best friends to a cult just as we turned 30 (that’s me in the middle).

Eighteen years later, one of them pushed through a severe emotional breakdown and found his way out.

The others? Gone for good.

I went with those guys to that first meeting.

For them, the hook was set.
For me it was blindingly, obviously a sham.

But why?
Why did it appeal to them?
Why did it not appeal to me?

I read; I studied.

I debated with them for three years.

They were impervious to logic.

Loyalty is impervious to logic.

The 5 Loyalty Sparks don’t make logical sense because they aren’t logical.

Rather, they fit an existential hole in our psyche – a pattern our brain recognizes subconsciously. They speak to the four critical questions of the human experience.

And there’s no shortage of proof that it works.

Multi-Level Marketing schemes are cults wearing a business costume.

They leverage these same 5 Loyalty Sparks along with a myriad of hollow promises, charlatanisms, and outright lies.

Have you known someone who got sucked into Amway? Herbalife? Younique?
All three, maybe?

Then you know it didn’t matter that the first one didn’t work out.
Or the second.
Or what anyone said.

Knowing that, why would I name my own company
“Cult Your Brand“?

I am planting a flag squarely
on the Side of Right.

To claim ownership.

To help business owners who deliver on their promises cultivate the customer loyalty they deserve.

When your message satisfies an existential need, congratulations!

You’re a cult leader.

Now you best be treating your followers well, or you and I will not be friends.

I am careful whom I choose to work with.

You are “my people” when:

You’re damn good at what you do.
Your customers gush.
You empower your employees.
Your employees stick around.
You’re charismatic and a little off-kilter.
Business is a byproduct of your mission.
You understand that profit isn’t the only bottom line.
You are profitable.
Your business has hit a plateau.
You’re unafraid to be the figurehead of a fanatical tribe.
You have the authority to say absolutely yes – and the courage to do it.

I’m the Wizard behind the curtain.

You get all the credit.

I’m Jack Heald, a Wizard of Ads™ Partner.

That means a few important and specific things:

It’s not just me. I am one of 67 Partners led by Roy H. Williams, the Wizard of Ads.

I will assemble the team who will bring to bear the exact right combination of skills to sky your rocket.

Our process is simple:

Identify
We identify the true song of your heart; the one that will drive you to greatness or madness. We’re aiming for greatness.

Amplify
We amplify that song; saturate the colors, crank up the contrast, and let the bass drop. We’re always ethically honest, and we never let the truth get in the way of a good story.
Craft
We craft a message that leverages the 5 Loyalty Sparks then broadcast it to the masses, raising the flag of your brand high above the madding crowd.
Negotiate
We negotiate all media spending for maximum impact. We never take a commission of the media spend. This is critically important.
Advise
We advise you on all the facets of and routine tasks surrounding marketing. You must ensure your siren song, your pied-piping, is in taut alignment across every customer interaction.

We get paid according to the results we deliver.

I’m on a mission to use the 5 Loyalty Sparks for good to:

Unite customers into tribes
Grow mom & pop businesses into empires
Transform dreamers into millionaires

So, welcome to my cult: The Cult of Your Brand.

You, the owner who yearns to wield the power of the
5 Loyalty Sparks,

I’d like to meet you.

but first, let’s get serious about some details:

My Incentives & Pay

How Does it Work?

Cult Your Brand is the only program I found that focused on teaching the psychological shortcuts to Brand Loyalty & Customer Retention. I’ve gained great insights.

Jack has given me a whole new way of thinking about business as well as about my personal brand. Jack’s approach is thoughtful, straight forward, and focused on lessons from history.

Therein lies the brilliance!

Rick Stoddard

Director of Venture Engagement Coplex

It is my personal mission to teach as many people as I can about the 5 Loyalty Sparks; to arm them with knowledge so they can defend themselves when they see them used for evil.

If you’re just chasing curiosity and want to learn the 5 Loyalty Sparks to better-defend yourself against nefarious implementations,

Instantly, you’ll receive an email with nothing but the 5 Loyalty Sparks in a tidy little infographic.

No ads.
No sales pitch.
Just knowledge.

I’m Jack Heald,
a Wizard of Ads Partner.

I am an emanation of the creative force that brought everything into being.

I use words to create worlds and stir the hearts of anyone who hears them.

Are you ready to broadcast the song in your heart and reap the rewards?

What is the Wednesday Wake Up?

It’s 89 seconds each Wednesday morning of me spit-balling truths straight to video.

89 seconds – you can fit that in, right?

I send it each Wednesday morning at 7:00 AM Pacific | 10:00 AM Eastern.

Join us. We’re totally not a cult.